HMV moves in to conform retailing

By James Hall, Retail Editor 946PM GMT twenty-six March 2010

HMV Group

The sell organisation has poached wardrobe management team from Marks & Spencer, Fat Face and Arcadia to spearhead the move. The initial in-store conform area called The Studio will open in HMV"s store in Leeds subsequent month.

Simon Fox, HMV Group arch executive, pronounced that The Studio area will be rolled out in 35 to 40 of the company"s large stores over the subsequent couple of months, and that not as big in-store wardrobe areas will open in HMV"s superfluous 230 UK stores by the summer.

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He pronounced that song and conform have apropos increasingly intertwined, with recording artists dabbling in conform to an ever incomparable degree. Over the past couple of years Lily Allen has written a range for New Look and Madonna has written for H&M.

Mr Fox pronounced that progressing this month Amy Winehouse voiced a tie-up with Fred Perry, the sportswear brand, whilst former Oasis frontman Liam Gallagher has his own wardrobe range, called Pretty Green.

"We sell their music, obviously, and we think we can sell their wardrobe too," pronounced Mr Fox.

Some 3pc of HMV"s stream sales come from offered T-shirts and band-themed merchandise. The tradesman right away plans to enlarge this to 9pc of sum sales. Mr Fox pronounced that the sequence will primarily sell a far incomparable range of T-shirts, hats, sunglasses and accessories such as badges. He pronounced that "in time" the sequence will supplement third-party wardrobe lines, such as Ms Winehouse"s. The ranges will additionally be sole in HMV"s flourishing portfolio of unison venues and at the song festivals.

The plans were denounced as piece of a plan day that HMV Group had with investors and City analysts.

The association pronounced that is seeking to open dual to 3 new unison venues a year after the new merger of Hammersmith Apollo-owner Mama Group. It has additionally targeted gain prior to seductiveness and taxation (EBIT) of 15m from the live song activities in the 2012 monetary year.

Meanwhile, Mr Fox denounced plans to turnaround the Waterstone"s book sequence that HMV Group additionally owns. The sequence is in talks to put stationery concessions in twenty of the largest shops. Dominic Myers, Waterstone"s handling director, plans to urge net margins to 3pc-4pc over the middle term. They are now at about 1.5pc.

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